'Programa Manoel da Nóbrega' at Radio Nacional Paulista in 1960; from left to right: Daniel Guimarães, Ronald Golias (wearing a cap), Carlos Alberto da Nóbrega, José Sampaio, Maximira Figueiredo, Tilde Serato (back) Canarinho and Silvio Santos.
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Silvio Santos, Carlos Alberto, Manoel de Nóbrega, Farid Riskallah, Ronald Golias, Tilde Serato & Manoel Inocêncio.
Hélio de Alencar & Silvio Santos were the two MCs who presented 'Programa Manoel de Nóbrega' on PRG-9, Radio Nacional paulista; Radiolândia n.139, 1956. Silvio Santos who would become a TV personality in a few years learned all the ropes of this business during this time.
Everyone dressed to the nines at São Paulo's Theatro Municipal for the 1958 Tupiniquim's Gala in which the best radio & TV performers were awarded trophies by TV Tupi. Raquel Martins (wearing a pearl necklace) in the back row; in the middle row from left to right: Sylas Robery, Vida Alves, Lima Duarte, Laura Cardoso & Ronald Golias.
Manoel de Nóbrega (born on 18 February 1913, in Niteroy-RJ) with wife and Carlos Alberto, their only son (born on 12 March 1936). Manoel started at Radio Mayrink Veiga in 1931. He moved to São Paulo in 1944, and worked at Radio Cultura, Tupi, Piratininga moving then to Radio Nacional and TV Paulista, where he started 'Praça da Alegria' in 1957.
Carmen Veronica played the major role at 'Miss Campeonato' at TV Paulista. Gazeta Esportiva, 8 November 1957.
'Miss Campeonato' (Miss Championship) created by author-cum-journalist Sergio Porto aka Stanislau Ponte Preta went to air at Radio Mayrink Veiga in early 1957. Stanislau wrote a farce in which Rio de Janeiro's Football League teams were each represented as a male denizen of a boarding house in which there lived a single female young lady who was wooed by all.
Show girl Carmen Verônica, one of Brazil's most curvaceous ladies got the part of this beauty queen who lived with her mother (played by Raquel Martins) in such a boarding house. Missy would get a date with the winner of the week's rounds. At the end of the season Miss Championship would marry the bloke whose team won the year's championship.
The radio show became an instant hit in Rio and migrated to São Paulo less than 6 months later, opening at TV Paulista every Wednesday night. Comedians Borges de Barros as Corinthians F.C.; Ronaldo Golias as São Paulo F.C.; Chocolate as ... ; Daniel Guimarães as ... ; Farid Riskallah, Homem de Melo; Percival Ferreira; Manoel Inocêncio, Luís Pini, Walter Ribeiro dos Santos; Clayton Silva; Roberto Barreiros and Claudio Moreno among others who eventually came and went. Osmano Cardoso plays 'Seo' Falcolino the janitor.
'Miss Campeonato' ran for seven years until 1964, one year before TV Paulista would be sold out.
Carmen Verônica on the cover of 'Manchete', December 1959.
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Stanislau Ponte Preta aka Sergio Porto presents his Miss Campeonato at TV Paulista; revista Fon-Fon, 1957; the very first 'Miss Campeonato' with Carmen Verônica as the desired lady would begin on the first days of October 1957.
'Revista do Radio' no. 417, likes 'Miss Campeonato' 1957.
Carmen Verônica talks to Radiolandia: "Confesso-me encantada com a TV. Não é esta minha primeira experiência diante das câmeras. Fiz 2 programas tipo revista no Canal 3 (TV Tupi) susubstituindo Virgínia Lane, e tomei parte aqui mesmo na TV Paulista, em 'Sua Excelência em 26 Poses' ao lado de Silveira Sampaio. Mas considero esta minha estréia. Apesar de não eestar bem entrosada nos primeiros programas (é tão completamente diferente do meu gênero) agora já estou dentro da coisa..."
Tendo família em São Paulo, a bela 'vedette' de 'Miss Campeonato', aproveita suas viagens semanais para visitar os entes queridos. Adorando a vida do lar, Carmen Verônica havia desistido quase completamente da vida artística, quando foi chamada por Luis Vassalo, idealizador do 'Miss Campeonato' para fazer o papel aqui em São Paulo. "Aceitei porque gostei muito da ideia do Vassalo e do script de José Roberto Silveira".
Anilza Leoni, a Rio de Janeiro show-girl, moves to São Paulo to be the new Miss Campeonato - 'A Gazeta Esportiva', 15 April 1958.
'Radiolandia' of early 1957 reveals Borges de Barros as the great 1956 hope as a comedian. Having played the 'poor cousin' role for some time, Borges claims he's not from the Northeast as many thought but was born in Campo Grande-MT, the same hometown of Janio Quadros, São Paulo's governor and future President (1961).
Borges was both an actor and comedian having taken part in many 'Teledrama' plays: In 1955, he appeared in 'O corcunda', 'O final do conto', 'O casaco de peles', 'O pássaro na gaiola', 'O negrinho do pastoreio' and Domngos Olímpio's 'Luzia-homem'; in 1956 he was in 'Por quem os sinos dobram?' (For whom the bell tolls?), 'O falcão maltês' (Maltese falcon), 'Rua 21, Estação 37', 'Os proscritos de Poker Flav', Armando Fontes' 'Os Corumbas', Jorge Amado's 'Terras do sem fim', Lima Barreto's 'Clara dos Anjos' and 'O tempo de sua vida'.
In 1957, as his career as a comedian took off he appeared only in Goethe's 'Fausto'; in 1958, Borges was in 'O malandro', José Mauro de Vasconcelos' 'Arara vermelha' and Ranulfo Prata's 'Navios iluminados'; in 1959, Borges appeared in 'Lampião' and Aracy Rivera de Rezende's 'Semente amarga'.
Later on in the 1960s, having found he couldn't get as many acting parts as before Borges de Barros worked as a dubbing actor, having put Brazilian Portuguese in the lips of nefarious Dr. Zachary Smith of 'Lost in Space'.
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9 January 1959 (Última Hora): 'São Paulo, num te guento' on Fridays at 9:00 pm with Ronald Golias, Canarinho, Chocolate, Raquel Martins, Farid Riskalah, Manuel Inocêncio & Joana Duarte; 24 February 1959 - 'Lotação-Ponto Cinco' in which Ronald Golias played a zany taxi-driver on Wednesdays at 9:30 pm.
on the left Manoel da Nóbrega and Sarita Campos at his 'Vale a pena ser pesado'; Radiolândia, 1956; on the right Manoel de Nóbrega plays the puppet-master with puppets representing Ronald Golias and Canarinho; 'A Gazeta Esportiva', 3rd June 1958.
'Praça da Alegria' (Joy Plaza) every Monday at 8:00 pm, a comedy-hour devised by Manoel da Nóbrega in which he sat at a city square bench and had various 'visitors' who asked his permission to sit beside him and talk about their lives. It started at TV Paulista and it became the longest living TV show ever. This particular ad was printed at Manchete no.513, in 1962.
2nd February 1959 - 'Radiolândia' prints TV Paulista's Monday's and Tuesday's grid. 'Praça da Alegria' commanded by Manoel de Nóbrega was a fixture on Mondays. Priest Olavo Pezzotti, who lived in a house on Rua Aspicuelta, 3 blocks away from where I lived in Vila Madalena had a 10-minute talk with his flock every evening at 6 o'clock; 'Radiolândia' 1st fortnight of April 1961. 'Folias do Golias' was top on Tuesdays night at 8:35 pm
20 June 1957 - 'A Gazeta Esportiva' prints TV Paulista's Thursday's grid; Carlos Alberto de Nóbrega has a hair cut while Canarinho shows him something at a newspaper. RR, 1957.
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Elio Tozzi, David Conde & José Castellar work at 'Café Concerto' in 1957.
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11 April 1959 - Chocolate's own show at TV Paulista on Thursday, at 1:35 pm.
'Praça da Alegria' regular staff circa 1962: standing from left to right: ?, Borges de Barros, Zilda Cardoso, Carlos Alberto de Nóbrega, Manoel de Nóbrega, Marlene Morel, Ronald Golias, Consuelo Leandro and Jo Soares; crouching from left to right: Astrogildo Filho, Simplício, Viana Junior, Roni Rios and Chocolate.
Hebe Camargo plays the part usually done by Manoel de Nóbrega at 'Praça da Alegria' in 1960. Mr Nobrega usually sat down on the bench and were 'visited' by various characters who held small talk with him; in this case it's Clayton Silva's turn to say his catch-phrase: 'Eu tô di ôio no sinhô!'
'Comsorte, Hebe e Você' on Mondays at 9:00 pm; 'Cynar faz o Show' with Zilda Cardoso, on Wednesday at 8:00 pm. Manchete no.558, in 1962.
'Escola de grupo', devised by Manoel da Nóbrega was shown every Thursdays at 8:00 pm in 1962. From left to right: Gilberto Garcia (Tuím); Borges de Barros (the teacher); Roberto Barreiro (Secundino from Northeastern Brazil); Isaura Marques (Lili, who knows the answer to all questions); Clayton Silva (wearing a sailor suite written 'É eu!'); Luiz Pini as Pepino, the Italian & Daniel Guimarães (Manoel, from Portugal).
Lauro Borges (on the right) & Daniel Guimarães star in PRK-30 on Thrusdays (8:00 pm) Fridays (9:00 pm) and Sundays (12:30 am). Manchete, 1962.
Nota Bene: most photographic material on this page was taken from Facebook's "TV Paulista, Canal 5 (1952-1965)". We'd like to thank administrator Elizabeth Snt Oliveira for her expertise in the field.
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