TV PAULISTA - comedy & humour

 

Ronald Golias, Monoel de Nóbrega & Carlos Alberto de Nóbrega at 'O Cruzeiro', 1960.

'Programa Manoel da Nóbrega' at Radio Nacional Paulista in 1960; from left to right: Daniel Guimarães, Ronald Golias (wearing a cap), Carlos Alberto da Nóbrega, José Sampaio, Maximira Figueiredo, Tilde Serato (back) Canarinho and Silvio Santos. 

Silvio Santos, Carlos Alberto, Manoel de Nóbrega, Farid Riskallah, Ronald Golias, Tilde Serato & Manoel Inocêncio.

Manoel da Nóbrega & Ronald Golias at the proverbial bench at 'Praça da Alegria', in 1957.

Everyone dressed to the nines at São Paulo's Theatro Municipal for the 1958 Tupiniquim's Gala in which the best radio & TV performers were awarded trophies by TV Tupi. Raquel Martins (wearing a pearl necklace) in the back row; in the middle row from left to right: Sylas Robery, Vida Alves, Lima Duarte, Laura Cardoso & Ronald Golias.

Manoel de Nóbrega (born on 18 February 1913, in Niteroy-RJ) with wife and Carlos Alberto, their only son (born on 12 March 1936). Manoel started at Radio Mayrink Veiga in 1931. He moved to São Paulo in 1944, and worked at Radio Cultura, Tupi, Piratininga moving then to Radio Nacional and TV Paulista, where he started 'Praça da Alegria' in 1957.

Renato Côrte-Real plays Neco to Augusto Machado de Campos' Lilico Swing at TV Paulista in 1954 (Radiolândia).

Carmen Veronica played the major role at 'Miss Campeonato' at TV Paulista. Gazeta Esportiva, 8 November 1957. 

'Miss Campeonato' (Miss Championship) created by author-cum-journalist Sergio Porto aka Stanislau Ponte Preta went to air at Radio Mayrink Veiga in early 1957. Stanislau wrote a farce in which Rio de Janeiro's Football League teams were each represented as a male denizen of a boarding house in which there lived a single female young lady who was wooed by all. 

Show girl Carmen Verônica, one of Brazil's most curvaceous ladies got the part of this beauty queen who lived with her mother (played by Raquel Martins) in such a boarding house. Missy would get a date with the winner of the week's rounds. At the end of the season Miss Championship would marry the bloke whose team won the year's championship. 

The radio show became an instant hit in Rio and migrated to São Paulo less than 6 months later, opening at TV Paulista every Wednesday night. Comedians Borges de Barros as Corinthians F.C.; Ronaldo Golias as São Paulo F.C.; Chocolate as ... ; Daniel Guimarães as ... ; Farid Riskallah, Homem de Melo; Percival Ferreira; Manoel Inocêncio, Luís Pini, Walter Ribeiro dos Santos; Clayton Silva; Roberto Barreiros and Claudio Moreno among others who eventually came and went. Osmano Cardoso plays 'Seo' Falcolino the janitor. 

'Miss Campeonato' ran for seven years until 1964, one year before TV Paulista would be sold out. 

Carmen Verônica on the cover of 'Manchete', December 1959. 

Stanislau Ponte Preta aka Sergio Porto presents his Miss Campeonato at TV Paulista; revista Fon-Fon, 1957; the very first 'Miss Campeonato' with Carmen Verônica as the desired lady would begin on the first days of October 1957.

'Revista do Radio' no. 417, likes 'Miss Campeonato' 1957. 

Carmen Verônica stars as 'Miss Campeonato every Wednesday at 8:30 pm; here she's flanked by Borges de Barros who impersonates Corinthians Football Club and Ronald Golias as São Paulo F.C. Foto by Radiolandia, 1957.

 

Carmen Verônica talks to Radiolandia: "Confesso-me encantada com a TV. Não é esta minha primeira experiência diante das câmeras. Fiz 2 programas tipo revista no Canal 3 (TV Tupi) susubstituindo Virgínia Lane, e tomei parte aqui mesmo na TV Paulista, em 'Sua Excelência em 26 Poses' ao lado de Silveira Sampaio. Mas considero esta minha estréia. Apesar de não eestar bem entrosada nos primeiros programas (é tão completamente diferente do meu gênero) agora já estou dentro da coisa..." 

Tendo família em São Paulo, a bela 'vedette' de 'Miss Campeonato', aproveita suas viagens semanais para visitar os entes queridos. Adorando a vida do lar, Carmen Verônica havia desistido quase completamente da vida artística, quando foi chamada por Luis Vassalo, idealizador do 'Miss Campeonato' para fazer o papel aqui em São Paulo. "Aceitei porque gostei muito da ideia do Vassalo e do script de José Roberto Silveira".

Anilza Leoni, a Rio de Janeiro show-girl, moves to São Paulo to be the new Miss Campeonato - 'A Gazeta Esportiva', 15 April 1958. 

'Radiolandia' of early 1957 reveals Borges de Barros as the great 1956 hope as a comedian. Having played the 'poor cousin' role for some time, Borges claims he's not from the Northeast as many thought but was born in Campo Grande-MT, the same hometown of Janio Quadros, São Paulo's governor and future President (1961). 

Borges was both an actor and comedian having taken part in many 'Teledrama' plays: In 1955, he appeared in 'O corcunda', 'O final do conto', 'O casaco de peles', 'O pássaro na gaiola', 'O negrinho do pastoreio' and Domngos Olímpio's 'Luzia-homem'; in 1956 he was in 'Por quem os sinos dobram?' (For whom the bell tolls?), 'O falcão maltês' (Maltese falcon), 'Rua 21, Estação 37', 'Os proscritos de Poker Flav', Armando Fontes' 'Os Corumbas', Jorge Amado's 'Terras do sem fim', Lima Barreto's 'Clara dos Anjos' and 'O tempo de sua vida'. 

In 1957, as his career as a comedian took off he appeared only in Goethe's 'Fausto'; in 1958, Borges was in 'O malandro', José Mauro de Vasconcelos' 'Arara vermelha' and Ranulfo Prata's 'Navios iluminados'; in 1959, Borges appeared in 'Lampião' and Aracy Rivera de Rezende's 'Semente amarga'. 

Later on in the 1960s, having found he couldn't get as many acting parts as before Borges de Barros worked as a dubbing actor, having put Brazilian Portuguese in the lips of nefarious Dr. Zachary Smith of 'Lost in Space'.

Ronald Golias drawn by Miécio Caffé at 'A Gazeta' on 30 August 1957. 

9 January 1959 (Última Hora): 'São Paulo, num te guento' on Fridays at 9:00 pm with Ronald Golias, Canarinho, Chocolate, Raquel Martins, Farid Riskalah, Manuel Inocêncio & Joana Duarte;  24 February 1959 - 'Lotação-Ponto Cinco' in which Ronald Golias played a zany taxi-driver on Wednesdays at 9:30 pm.

on the left Manoel da Nóbrega and Sarita Campos at his 'Vale a pena ser pesado'; Radiolândia, 1956; on the right Manoel de Nóbrega plays the puppet-master with puppets representing Ronald Golias and Canarinho; 'A Gazeta Esportiva', 3rd June 1958. 

'Praça da Alegria' (Joy Plaza) every Monday at 8:00 pm, a comedy-hour devised by Manoel da Nóbrega in which he sat at a city square bench and had various 'visitors' who asked his permission to sit beside him and talk about their lives. It started at TV Paulista and it became the longest living TV show ever. This particular ad was printed at Manchete no.513, in 1962. 

Daniel Guimarães, Ronald Golias, Maximira Figueiredo, Antonio Carlos & Eloísa Mafalda at 'Riso dos Cinco', a humour hour shown in 1960. 

2nd February 1959 - 'Radiolândia' prints TV Paulista's Monday's and Tuesday's grid. 'Praça da Alegria' commanded by Manoel de Nóbrega was a fixture on Mondays. Priest Olavo Pezzotti, who lived in a house on Rua Aspicuelta, 3 blocks away from where I lived in Vila Madalena had a 10-minute talk with his flock every evening at 6 o'clock; 'Radiolândia' 1st fortnight of April 1961. 'Folias do Golias' was top on Tuesdays night at 8:35 pm

20 June 1957 - 'A Gazeta Esportiva' prints TV Paulista's Thursday's grid; Carlos Alberto de Nóbrega has a hair cut while Canarinho shows him something at a newspaper. RR, 1957.

30 March 1957 - Saturday & Sunday; see Wilma Bentivegna in 'Sempre no meu coração' on Saturday and Ângela Maria with 'Audições Gessy' on Sunday night. 

Drama producer José Castellar (here in 1958) was 'poached' from TV Tupi in 1956; he was instrumental in developing TV Paulista's drama department. 

Elio Tozzi, David Conde & José Castellar work at 'Café Concerto' in 1957. 

'Praça da Alegria' regular staff circa 1962: standing from left to right: ?, Borges de Barros, Zilda Cardoso, Carlos Alberto de Nóbrega, Manoel de Nóbrega, Marlene Morel, Ronald Golias, Consuelo Leandro and Jo Soares; crouching from left to right: Astrogildo Filho, Simplício, Viana Junior, Roni Rios and Chocolate.

Hebe Camargo plays the part usually done by Manoel de Nóbrega at 'Praça da Alegria' in 1960. Mr Nobrega usually sat down on the bench and were 'visited' by various characters who held small talk with him; in this case it's Clayton Silva's turn to say his catch-phrase: 'Eu tô di ôio no sinhô!'

Hebe Camargo & Borges de Barros (meu caro colega) at 'Praça da Alegria' on the same night. 

'Comsorte, Hebe e Você' on Mondays at 9:00 pm; 'Cynar faz o Show' with Zilda Cardoso, on Wednesday at 8:00 pm. Manchete no.558, in 1962. 

'Escola de grupo', devised by Manoel da Nóbrega was shown every Thursdays at 8:00 pm in 1962. From left to right:  Gilberto Garcia (Tuím); Borges de Barros (the teacher); Roberto Barreiro (Secundino from Northeastern Brazil); Isaura Marques (Lili, who knows the answer to all questions); Clayton Silva (wearing a sailor suite written 'É eu!'); Luiz Pini as Pepino, the Italian & Daniel Guimarães (Manoel, from Portugal). 

Lauro Borges (on the right) & Daniel Guimarães star in PRK-30 on Thrusdays (8:00 pm) Fridays (9:00 pm) and Sundays (12:30 am). Manchete, 1962.

TV PAULISTA drama

Vera Nunes & Paulo Goulart with cameraman Haroldo Moreno.

'Revista Monitor de Rádio e Televisão' hails the advent of TV Paulista, São Paulo's second TV station which started broadcasting on 14 March 1952, a Friday, with the beaming of the first chapter of  'Helena', a tele-novela adapted from a 1876 novel by Machado de Assis, starring Vera Nunes and Paulo Goulart. 

Sergio Brito, Italian director Ruggero Jacobbi, artistic-director of TV Paulista in its inception, Tônia Carrero, Mrs. Jacobbi and Adolfo Celi (who would play an arch-vilain to James Bond in 1965's 'Thunderball') in Rio de Janeiro in 1953. 

Ruggero Jacobbi, a theatre man born in Venezia, in 1920, was TV Paulista's first artistic director; on the right: drama producer Álvaro Moya would follow in Jacobbi's footsteps ... then he was 'poached' by TV Excelsior. The note at Radiolândia (1957) says Moya was invited by the US Department of State for a TV course in the USA but could not accept due to his being busy at Channel 5. 

Former child-actor Walter Avancini, in 1959. He would become the doyen of Brazilian TV drama in the 60s, 70s and 80s. Rogério Marcico started at TV Paulista through Enia Petri who had been signed to produce and direct the drama department. In 1955, Marcico starred in 'Horas desesperadas', 'O corcunda', 'O final do conto' and 'Casaco de peles' all plays presented at 'Teledrama'. 

For some unknown reason Rogério stayed away from TV Paulista but returned with a vengeance in 1958 starring in no less than twelve plays:  'Arara vermelha', 'Vôo 614', 'Horas desesperadas' (for the 2nd time), 'Máscara traiçoeira', 'Viagem a um pequeno planeta', 'Um jovem da boemia', 'A megera domada' (The taming of the shrew), 'Loucuras de um milionário', 'Sindicato dos ladrões' (On the waterfront), 'Gilda', 'O dia em que o tempo parou' and 'Réquiem para um peso-pesado'.

Maximira Figueiredo won 'A procura de uma estrêla', a TV Paulista talent-scout competion in 1956 and soon after played an important role at novela 'Neli' on Tuesdays & Fridays at 8:00 pm. 

TELENOVELAS & SERIES 

1952: 

- Machado de Assis' 'Helena' with Vera Nunes, Paulo Goulart, Jane Batista; 

- João Paulo Cardoso Silva's 'Sinhá das Dôres', a country-flavoured novela shown on Weds & Sats. 

-  'Senhora', 'Diva'; 

1953: 'O morro dos ventos uivantes' ('Wuthering Heights' with Maurício Shermann as Heathcliffe)

- Aloísio de Azevedo's 'Casa de pensão' with Jane Batista & Lino Monteiro. 

1954: 'Peter Pan'

1956: 

- 'Neli', novela shown on Tuesdays & Fridays  at 8:00 pm with Odayr Marzano, Walter Avancini & Maximira Figueiredo playing the title-role. 

- Lloyd C. Douglas' 'Luz da esperança' (Green light) adapted by José Castellar with Helio Souto, Wilma Bentivegna, Maximira Figueiredo, Percival Ferreira;

- 'Meu filho, meu orgulho'; 

1957: 'Na noite do passado', 

- 'Minha pequena lady' (Dionísio Azevedo as Prof. Higgins); 

- 'Eu matei Rasputin' as played by David Conde;

- 'Marido magro, mulher chata' with Nicette Bruno, Paulo Goulart & Aurimar Rocha, produced by Augusto Boal in instalments; 19 November 1957;

1958: 

- 'A grande mentira', 'Presença de Anita' 

- Charles Dickens' 'David Copperfield' with Marcio Trunkel playing the title-role, Suzi Arruda & Raimundo Duprat; Thursdays at 7:30 pm;

- José Castellar's 'Direto ao coração' with Lucy Meirelles on Teledrama 3 Leões; 

- 'A alma das coisas' a different drama every Tuesday, produced & presented by Mario Brasini; on 30 December 1958, a story with Lucy Meirelles, Rogério Marcico, Lucy Rangel, Moacyr Franco etc. 

1959: 

- Charles Dickens' 'Os Irmãos Dombey' (Dombey and son) with Ivete Jayme, Marcelo Gastaldi, Diana Morel, Líbero Miguel, Leonor Pacheco, Marcia Cardeal as of 6 January 1959, every Tue and Thurs at 7:30 pm on Telenovela Mesbla;

- 'Grande Hotel Philips' Brazilian Hollywood star Raul Roulien plays a waiter at such hotel every Tue, with Lucy Meirelles. Produced by Heloísa Castellar; 22nd February 1959.

- 'A princezinha' with Izamar Rizzo as the little princess, Ivete Jayme as Miss Minchin, Márcia Cardeal, Maria  Regina & Adélia Vitória;

- 'Minha devoção' on Tuesdays & Fridays at 1:55 pm; 

- 'Hino ao amor'; 'O Guarani'.

1960: 'Oliver Twist', directed by Libero Miguel; 'Helena'; 'Laura'; 'História de um avô' produced by Libero Miguel & Enia Petri. 

1961: 'Mateus Falcone', produced by Libero Miguel; 'A Herdeira de Ferleac' (Enia Petri's); 'As grandes esperanças' (Dickens' 'Great expectations'), 'O ébrio', 'Francisca', 'A fugitiva'; 

- Daphne du Maurier's 'A estalagem maldita' (Jamaica Inn) staged by Grande Teatro O.V.C. with Ricardo Nóvoa, Waldir Guedes & Lucy Meirelles.

- Clímaco Cesar's 'Justiceiro Invencível' with Walter Avancini on Tue, Thu & Sat. (1961)  

1962: 'Zogbi' & 'O usuário', both produced by Libero Miguel; 

- 'A encruzilhada', 'Colégio de brotos'

- Enia Petria's 'A pequena lady' with Ernesta Maria Marchi, a child actress who won a competition with 347 other hopefuls to portray the title-role; directed by Liberto Miguel on Tues & Thus at 7:55 pm.

1963:

- Charles Dickens's 'A Christmas Carol' ('O velho Scrooge'); 

- Charles Dickens' 'A loja de antiguidades' ('The old curiosity shop'); 

- José de Alencar's 'O tronco do ipê' with Osmar Prado, Marcelo Gastaldi & Marcia Cardeal;

- 'Branca-de-Neve e os sete anões' e 'As quatro Irmãs'.

1964: 'Romance de Bernadete'; 'O conde de Suffolk'; 'Tortura d'Alma'

- Enia Petri's 'Eu amo esse homem' with Nydia Lícia, Emiliano Queiróz & Mirtes Grisoli; produced by Líbero Miguel; 

- 'Um ramo de rosas'.

1965: 'A sombra do passado', 'Chamas que não se apagam' & 'Cadeia de cristal'.

8 October 1955 (Saturday) - José Castellar's 'Uma ressurreição' broadcast on 6 January 1959 (Ultima Hora) - Charles Dickens 'Dombey & Son' becomes a telenovela 'Os irmãos Dombey' on Tuesdays & Thursdays at 7:30 pm. "Ultima Hora', 6 January 1959.  

Helio Souto & José Castelar; Radiolândia, 1956; telenovela 'A princezinha' with Izamar Rizzo, Maria Regina & Márcia Cardela shown in 1959. 

Janete Gayer & Marzano in Eny Autran's 'Ensaiando Romeu & Julieta' at TV Paulista in 1956; playwright Eny Autran who was paramount as a playwright  at TV Paulista.

Leading man Odayr Marzano and Samuel Bastos at a chapter of José Castelar's series 'Minha Devoção' (My devotion) broadcast on Tuesdays & Fridays at 1:55 pm. Revista do Radio n.496, 1959.

Mini-series (here called 'novelinha') 'Hino ao amor' was written by Odayr Marzano based on the French song 'Hymne à l'amour' whose lyrics were written by Édith Piaf to the music of Marguerite Monnot. Piaf wrote it to her lover, the French boxer, Marcel Cerdan. On 28 October 1949, Cerdan was killed in the crash of Air France Flight 009 on his way from Paris to New York to come to see her. She recorded the song on 2nd May 1950. Marzano wrote both the series and the Portuguese words for the song which shot to number one as soon as it was released by Odeon. Edson França plays the role of a hardened gangster in an adaptation of William Wyler's 'The desperate hours' (Horas de desespero) released in the USA on 5 October 1955 (A Gazeta, 10 September 1958).

19 November 1957 (Gazeta Esportiva) - Nicete Bruno & husband Paulo Goulart in 'Marido magro, mulher chata' shown in instalments starting the first days of October 1957; Marcio Trunkel plays Charles Dickens' 'David Copperfield' with Suzi Arruda & Raimundo Duprat (Radiolândia 244, 1958).

Vera Nunes (*12 August 1928 +2nd February 2021), Rubens de Falco (*19 October 1931 +22nd February 2008), Debbie Reynolds *1st April 1928 +28 December 2016) & John Herbert (17 May 1929 +26 January 2011) at the studios of Vera Cruz in São Bernardo do Campo when Miss Reynolds visited Brazil in 1953. 

'Radiolândia' 1962. 

PLAYS

1952: 

- Noël Coward's 'Desencanto' (1945's 'Still Life) with Madalena Nicol & Graça Melo who also directed the play. 

- 'Teatro de Graça Melo' presents 'Julius' based on Chekov's 'Canto do Cisne' (1952);

- Menotti Del Picchia's 'Um drama' with Felipe Wagner (Cia.Nicete Bruno) directed by Gaetano Ghirardi; Monday, 5 May 1952. 

- Gaetano Ghirardi's 'Os outros' originally directed by Antunes Filho, with Valdomiro Baroni, Ricardo Landi, Lea Prado & Nelson Vilaça; 11 May 1952 (Correio Paulistano) 

- Vicente Sesso's 'O menino dos ramos' starring 12 year-old Walter Baroni, produced by Graça Melo on 25 December 1952.

1953: 

- Aloísio Azevedo's 'Casa de pensão' (1884) with Jane Batista & Lino Monteiro (revista Carioca, 1953);

- 'Crime no teatro' produced by Pericles Leal broadcast live from Teatro Odeon's Sala Azul at 5:00 pm on Saturday, 28 March 1953, first anniversary of TV Paulista. 

- Pericles Leal's 'Paixão criminosa' with David Conde, Vitoria de Almeida, Gilberto Chagas, Lino Monteiro, Fernanda Conde, Joana Duarte & Luiz Dias; at 8:00 pm on 28 March 1953.

- great T.B.C. actress Cacilda Becker debuts at TV Paulista with 'Relações internacionais' ('Design for living') a one-act-comedy by Noël Coward on 28 November 1953;

- Cacilda Becker closes 1953 with 'O Telefonema' (The phone call) beamed on Thursday, 31st December 1953.

1954:  

- Victorien Sardou's 'Divórcio para três' (Divorçons!) adapted by Renato Alvim, with Cacilda Becker, Ziembinsky, Jardel Filho, Fred Kleeman & Luiz Calderaro. 14 January 1954;

- Abílio Pereira de Almeida's 'A mulher do próximo' with Cacilda Becker & Jardel Filho, directed by Ruggero Jacobbi at 'Teatro Cacilda Becker' at 9:00 pm on Thursday, 21st January 1954;

- Clô Prado's 'Diálogo de surdos' with Cacilda Becker, Jardel Filho & Cleyde Yaconis; directed by Ruggero Jacobbi on 4 February 1954; 

- Alexandre Dumas fils' 'A dama das camélias' (La dame aux camélias') at Teatro Cacilda Becker was broadcast on Monday, 15 March 1954, at 9:00 pm; 

- Jules Renard's 'Pega Fogo' in which Cacilda Becker plays an urchin living in a slum was first set at Teatro Brasileiro de Comédia in 1950; it was beamed by TV Paulista at 9:00 on 3rd May 1954, with Fredi Kleemann and Ziembinski;

- 'Cidinha, meu amor' with Cacilda Becker & Jardel Filho, directed by Luciano Salce on 13 May 1954 (OESP); 

- Loris Rangel's 'O vorazes' with Dinah Mezzomo, Sérgio Brito, Wanda Kosmo, Loris Rangel;

- Loris Rangel's 'O crime do Palacete Isabel' with Dinah Mezzono, Sérgio Brito, Augusto Machado de Campos, Fabio Sabag; directed by Sérgio Brito on Sunday, 4 July 1954.

- Pierre Barillet & Jean Pierre Grédy's 'Inimigos íntimos' (Ami-ami) with Cacilda Becker;

- Luiz Watson's 'Tormenta' with Madalena Nicol & Carlos Cotrin (1954);

- Nino Oxilia & Sandro Camasio's 'Adeus, mocidade', play with 3 acts with Sergio Brito, Celia Helena, Amandio Silva Filho, Fabio Sabag; directed by Antunes Filho; produced by Antonino Seabra at 'Teatro da Semana', on Wednesday at 9:00 pm (1954).

1955:

- 'O final do conto', based on Jack London's 1911's short story 'The end of the story'; 

- Ugo Betti's 1946's 'A ilha das cabras' (Delitto all'isola delle capre) adapted by Alvaro Moya; with Cacilda Lanuza, Francisco Negrão, Ruth Schelske, Helena Samara & Manoel Inocêncio (some time in 1955) 

- José Castelar's 'O corcunda' played by Walter Avancini, with Francisco Negrão, Cacilda Lanuza, Odayr Marzano, Yara Lins etc. 11 August 1955; 

- Aldo Benedetti's 'Um ramo de rosas', adapted for TV by Eni Autran; with Eloísa Mafalda, Ronald Golias on 20 August 1955;

- Marcos Reis' 'Xéque a Rainha' with Mariza Martins, Francisco Negrão, Yara Lins on 3rd September 1955;

- Emily Brontë's 'Wuthering Heights' adapted by Alvaro Moya as 'O morro dos ventos uivantes' with Francisco Negrão, Eloísa Mafalda, Odayr Marzano on 24 September 1955. 

- José Castelar's 'Uma ressureição' at Teledrama - 8 October 1955;

- Marcos Rey's 'Ter ou não ter' with Lourdes Rocha, Odayr Marzano, Edson França, Walter Avancini, Eloísa Mafalda - 15 October 1955;

- Ugo Betti's 1946's 'Delito' (Delitto all'isola delle capre) with Francisco Negrão, Ruth Schelske & Cacilda Lanuza, produced by Alvaro Moya broadcast on 22nd October 1955;

- 'A hora de Don Juan', with Francisco Negrão, Yara Lins, Isaura Marques on 29 October 1955;

- Michel Monti's 'Um anjo caiu' with Francisco Negrão, Yara Lins on 12 November 1955;

- José Castellar's 'À procura de Silvia' with Odayr Marzano & Yara Lins 1st December 1955;

1956:

- Nelson Rodrigues' 'Vestido de Noiva' (Wedding gown) with Lourdes Rocha, Gervásio Marques & Ruth Schelske;

- José Castellar's 'Doidinha' with Murilo Amorim Corrêa, Luiz Pini & Eloisa Mafalda;

- Armando Fontes' 'Os corumbas', adapted for TV by Leonardo de Castro, starring Cacilda Lanuza, Murilo de Amorim Corrêa, Ruth Schelske & Waldyr Guedes (1956);

- 'Tragédia no circo' with Waldyr Wey, Regis Cardoso & David Conde at Teledrama 3 Leões;

- 'Tristão e Isolda' with Wilma Bentivegna (playing Isolda) and Judy Teixeira (1956);

- Eny Autran's 'Giovanni' with Walter Avancini and Judy Teixeira (1956);

- Eny Autran's 'Uma dama solitária' with Eloísa Mafalda & Francisco Negrão (1956);

- Eny Autran's 'Ensaiando Romeu e Julieta' with Janete Gayer & Odayr Marzano (1956);

- 'Sempre no meu coração' with Wilma Bentivegna, Walter Avancini, Cacilda Lanuza on 30 March 1956. 

- 'Farrapo humano' (The lost weekend) based on Charles Reginald Jackson's 1944 novel made into a Hollywood movie directed by Billy Wilder; Francisco Negrão plays writer Don Birnam, who's about to splurge on an alcoholic binge; Ruth Schelske plays Helen, the writer's bride-to-be; Percival Ferreira plays Nat; produced by Leonardo de Castro; directed by Clodoaldo Seabra & Helio Quaresma; 3rd May 1956.

- Garcia Lorca's 'Bodas de sangre' adapted & produced by Alvaro Moya with Edson França, Cacilda Lanuza, Lucy Meirelles, Lourdes Rocha, Homem de Melo on 'Teledrama' at 9:30 on 9 June 1956. 

- 'Pássaro na gaiola' produced by Marcos Rey with Odayr Marzano & Eloísa Mafalda (1956);

- William Wilkie Collins' 1859's 'The woman in white' adapted by Renan Alves as 'A mulher de branco' with Yara Lins broadcast on 1st September 1956. 

- Jorge Amado's 'Terras do sem fim' adapted for TV by Davi Conde with himself as Coronel Horácio, Walter Ribeiro dos Santos, Yara Lins, Edson França, Borges de Barros, Manuel Inocêncio, Cacilda Lanuza, Percival Ferreira, Valdyr Guedes, Regina Macedo, Alda Machado, Luiz Guimarães, Roberto Rosas, Lucy Meirelles; directed by Elio Tozzi supervised by Alvaro Moya; shown on Saturday, 13 October 1956. 

- Lima Barreto's 'Clara dos Anjos', adapted by Alvaro Moya with Lourdes Rocha, Odayr Marzan, Murilo Amorim Correa. 27 October 1956;

- Marcos Rey's 'Mundo violento' with Cacilda Lanuza, Walter Avancini, Gervásio Marques, Edson França on 29 December 1956.

1957: 

- Leonardo de Castro's 'Sempre no meu coração' with Wilma Bentivegna, Waldyr Guedes, Walter Avancini, Luiz Pini, Cacilda Lanuza, Leda Forbes.  Beamed on Sat. 30 March 1957; 

- Joyce Anstruther's 'Mrs Miniver' with Cacilda Lanuza & Murilo Amorim Corrêa playing the roles made famous in Hollywood by Greer Garson & Walter Pigeon in 1942; 1st June 1957; 

- Patrick Hamilton's 'Festim diabólico' (Rope) based on a 1929 play; adapted by David Conde, with Odayr Marzano, Edson França, Waldyr Guedes; 8 June 1957;

- 'A tragédia de Mayerling' (Mayerling Incident) produced by José Castellar, based on the murder-suicide of Prince Rudolf of Austria who shot his 17 year-old mistress and then shot himself a little later; Odayr Marzano plays the Prince and Ruth Schelske plays Mary von Vetsera, plus Roberto Maya, Lucy Meirelles, Gervásio Marques on Saturday;  22nd June 1957. 

- 'Eu matei Rasputin' with Edson França; beamed on 9 August 1957; 

- Marcos Reys' 'Mundo violento' with Cacilda Lanuza, Walter Avancini, Ivete Jayme & Gervásio Marques (1957). 

- 'Vitoria' with Yara Lins & Francisco Negrão adapted by Alvaro Moya for 'Teledrama' (1957);

- 'Correntes ocultas' based on 1946 movie 'Undercurrent' in which Walter Forster plays the part done by Robert Mitchum & Barbara Fazio plays Katherine Hepburn's original role (1957);

- 'As cartas de Madeleine', directed by Alvaro Moya with Barbara Fazio (Madeleine), Odayr Marzano (Emílio), Aurélio Teixeira, Julio Nagib (October 1957);

- Sidney 'Paddy' Chayefsky's 1954's 'Mãe' (The mother) with Cacilda Lanuza, produced by Álvaro Moya for 'Teleteatro 3 Leões';

- Aluísio Azevedo's 'O cortiço' with  Eloísa Mafalda e Lourdes Rocha (1957)

- José Castellar's adaptation 'A última conquista' with Lucy Meirelles, Lucy Rangel & Anita Morandini beamed on Saturday, 11 October 1957, at 9:00 pm. 

- 'Silêncio das trevas' with Cacilda Lanuza, Waldyr Guedes, Eloísa Mafalda, Edson França (October 1957); 

1958: 

- 'Dama das camélias' (La dame aux camélias) Nidia Lícia plays tragic Paris courtesan Marguerite Gautier; 

- 'O estrangulador' with Lourdes Mayer, Waldyr Guedes, Rogério Marcico, Lucy Meireles; presented by Jacy Campos at 'Camera Um' from Rio de Janeiro on 3rd May 1958. 

- 'Medéia' 17 May 1958. 

- 'Os sinos de Santa Maria' based on the 1945 RKO film 'The bells of Saint Mary's' with Cacilda Lanuza playing Sister Mary Benedict (originally played by Ingrid Bergman); Waldyr Guedes plays Bing Crosby's Father Chuck O'Malley on Saturday, 24 May 1958 at 9:30.

- 'As mulheres' adapted by Claudio Petragia; with Yara Salles, Mary Gonçalves & Cacilda Lanuza (1958);

- José Castelar's 'Máscara traiçoeira' with Yara Lins & Walter Ribeiro dos Santos;

- José Mauro de Vasconcelos' 'Arara vermelha' adapted by José Roberto Silveira with Edson França, Borges de Barros, Lourdes Rocha, Rogerio Marcico, 15 July 1958;

- Mark Twain's 'Loucuras de um milionário' (The million pound note), adapted by Claudio Petraglia with Rogério Márcico, Ruth Schelske & Moura Barbosa; Saturday, 2nd August 1958.

- Jacy Campos presents 'A história de Teresa' with Anilza Leoni, Alberto Perez, Lourdes Mayer on 10 August 1958;

- Jacy Campos presents 'O paralítico' with Carlos Duval as the paralictic, Lourdes Mayer, Ribeiro Fortes & Alberto Perez (1958); 

- José Castelar's 'Um filho para Sua Alteza' a musical comedy with Walter Forster as the King who needs a male heir plus Hebe Camargo, Wilma Bentivegna, Maximira Figueiredo, Osny Silva on 26 August 1958. 

- William Shakespeare's 'A megera domada' (The taming of the shrew) adapted by Heloísa Castelar with Odayr Marzano (1958);

- Oscar Wilde's 'O retrato de Dorin Gray' with Gervásio Marques & Waldyr Guedes (1958);

- William Wyler Wyler's 'The desperate hours'; adapted from the Hollywood movie as 'Horas desesperadas' with Edson França playing the role originally played by Humphrey Bogart plus Waldyr Guedes, Rogério Marcico, Regis Cardoso & Eloísa Mafalda; direction by Elio Tozzi; on 10 September 1958.

- David Conde's 'Sindicato de ladrões' an adaptation of Budd Schulberg's 'On the waterfront' with Edson França playing Terry Malloy (Marlon Brando), Cacilda Lanuza as Edie Doyle (Eva Marie Saint), Borges de Barros, Rogério Márcico, Magno Marino etc. 20 September 1958;

- 'Gilda' adapted from Charles Vidor's 1946 movie by Heloísa Castellar & Claudio Petraglia with Yara Lins & Edson França playing the roles made famous by Rita Hayworth & Glenn Ford on 10 October 1958;

- José Castellar's 'Os farsantes' with Odayr Marzano, Maximira Figueiredo, Gervasio Marques, on Saturday, 18 October 1958; 

- 'A luz se apagou' with Cacilda Lanuza & Renan Alves (1958);

- Mario Sette's 'Clarinha das rendas', a 1927 short story adapted to TV by Heloísa Castellar with Edson França & Maximira Figueiredo (1958); 

- Jacy Campos presents at 'Camera Um' the Portuguese drama 'A Severa' with Gilda Valença in the title-role and Armando Nascimento, Aracy Cardoso, Avalone Filho (1958). 

1959: 

-  Dashiel Hammet's 1931's 'A chave de vidro' (The glasse key) with Edson França, Rogerio Marcico, Yara Lins, Wilma Bentivegna on 14 March 1959;

- Mario Donato's 'Construtores de São Paulo' the life of Dr Emilio Ribas, with Edmundo Lopes playing the public-health doctor; broadcast on 27 March 1959;

- Jacy Campos presents 'Catalepsia' starring Lourdes Mayer, Edmundo Lopes, Carlos Duval, Cesar Brasil & Tilde Serato; TV direction of Brancato Junior; beamed on Sunday, 3rd May 1959 at 10:00 pm;

- 'A tempestade na rua 32' a US play I cannot find the original title; with Riva Blanche, Roberto Duval, Teresa Amayo, Medeiros Filho, Lucy Meireles, Sérgio Aparecido, Agostinho dos Santos e Zeni Ferreira; produced by Jacy Campos; TV direction by Brancato Junior; beamed on Sunday, 10 May 1959. 

- Euripedes' 'Medéia' with Luiz Tito, Ida Gomes, Riva Blanche; 17 May 1959.

- Oscar Wilde's 'O retrato de Dorian Gray' with Gervásio Marques & Waldyr Guedes (1959)

- 'O Cadillac de ouro' ('The solid gold Cadillac') adapted by Anita Greis from a Broadway play written by George S.Kauffman, Abe Burrows & Howard Teichmann which was made into a movie by Columbia Pictures in 1956, starring Judy Holliday;

- 'Desejo satisfeito' written and acted by Procópio Ferreira in 'Procópio e seu Teatro de Comédia' on Tuesday, 27 October 1959, at 9:40 pm.

- Vinícius de Moraes' 'Orfeu da Conceição', adapted for TV by Fernanda Conde with Edson França as Orfeu, Cacilda Lanuza as Clio, Chocolate as Apolo & Maximira Figueiredo as the murdered victim of Aristeu (1959);

- 'O destino bate à porta' with Branca Ribeiro, directed by Vicente Dias Vieira;

- 'Um dia sem novidades' with Ricardo Nóvoa, Medeiros Filho, Waldyr Guedes & Regina Macedo; produced by Walter Avancini. 

- 'Abismo insondável' adapted by Leonardo de Castro with Ruth Schelske as Elizabeth Barrett (1959). 

1961:

  

- 'A que renasceu' (January) with Cacilda Lanuza; 

- 'O quarto azul' produced by Libero Miguel with Ivete Jayme for 'Tele-teatro Mesbla';

- 'Crepúsculo de prata' prod. by L.Miguel;

- Andreiev's 'O homem que levava bofetadas' with Waldyr Guedes;

- Daphne Maurier's 'Estalagem maldita' (Jamaica Inn) based on 1939 Hitchcock film; with Ricardo Nóvoa, Waldyr Guedes & Lucy Meirelles:

1962: 'Catarina II' with Elosísa Mafalda & Renato Pereira. 

1963: 'Salomé' with Liria Marçal as Salomé, Orozco as John the Baptist, Renato Master.

7 May 1952, Monday; Felipe Wagner in Menotti del Picchia's 'Um drama' directed by Gaetano Ghirardi; 12 May 1952, Wednesday: Gaetano Ghirardi's 'Os outros' with Valdomiro Baroni, Ricardo Landi, Lea Prado & Nelson Vilaça. 

Vicente Sesso's 'O menino dos ramos' produced by Manoel Carlos starring 12-year-old Walter Baroni, Egídio Ecio, Waldomiro Baroni, Fabio Sabag. 'Correio Paulistano', 25 November 1952.

28 November 1953 (Correio Paulistano) Cacilda Becker (* 6 April 1921 + 14 June 1969) of Teatro Brasileiro de Comédia is signed by TV Paulista. Miss Becker showcases her talent in Noël Coward's 'Relações Internacionais' ('Design for living') a one-act-comedy;  15 March 1954 - Miss Becker plays Marguerite Gautier in Alexandre Dumas fils' 'A dama das camélias' (La dame aux camélias') at Teatro Cacilda Becker on Monday, at  9:00 pm.

26 November 1953 - Grande Teatro Kibon with Cacilda Becker, directed by Ruggero Jacobbi.

Miss Becker in  Pierre Barillet & Jean Pierre Grédy's 'Inimigos íntimos' (Ami-ami) in 1954.

21st January 1954 - Teatro de Cacilda Becker presents Abílio Pereira de Almeida's 'A mulher do próximo' with Miss Becker & Jardel Filho, directed by Ruggero Jacobbi. 'Correio Paulistano' Thursday; 4 February 1954 - Clô Prado's 'Dialogo de Surdos' with Cacilda Becker, Jardel Filho & Cleyde Yaconis, on Thursday at 9:00 pm.

3rd May 1954 - Cacilda Becker plays Pega Fogo, an urchin living in the slums on Jules Renard's 'Pega Fogo' which Miss Becker played originally at Teatro Brasileiro de Comédia in 1950; on 13 May 1954, Cacilda Becker & Jardel Filho star in 'Cidinha, meu amor' directed by Luciano Salce, an Italian director that would return to Italy in the late 50s and direct good films and TV shows at RAI (O Estado de S.Paulo).  

'Teatro de Madalena Nicol' on Tuesdays presented Brazilian and foreign plays in 1954; Jane Batista & Lino Monteiro in Aloísio Azevedo's 'Casa de pensão', beamed in 1953. 'Carioca'.   

16 April 1954, Good Friday (Correio Paulistano) Ruggero Jacobbi's 'Judas' based on a poem by Alberto Perrini with Paulo Goulart as the despicable traitor, Nicette Bruno as Maria Magdalena and Walmor Chagas as the Corypheus.

O Teatro de Mistério presents Loris Rangel's 'Os vorazes' with Dinah Mezzomo & Sergio Brito in 1954; Loris Rangel's 'O crime do Palacete Isabel' is beamed on Sunday, 4 July 1954, with Dinah Mezzomo, Sérgio Brito, Augusto Machado de Campos (Correio Paulistano).

Madalena Nicol & Carlos Cotrin in 'Tormenta' (Jornal das Moças, 1954).

Jean Jacques Bernard's 1920's 'O fogo mal avivado',(Le Feu qui Reprend Mal) (The fire that does not start), directed by Antunes Filho with Sergio Brito, Wanda Kosmo, Sidneia Rossi & Eugenio Kusnet; at 9:00 pm on TV Paulista (1954).

Nino Oxilia & Sandro Camasio's 'Adeus, mocidade', with Sergio Brito, Célia Helena, Fabio Sabag at 'Teatro da Semana' (1954); José Castelar's 'O Corcunda' with Walter Avancini in the title-role, directed by Olga Navarro & Elio Tozzi on 11 August 1955.

Aldo Benetti's 'Um ramo de rosas' produced by Eny Autran with Eloísa Mafalda & Ronald Goliaswho was both a regular actor as well as a comedian. 'Correio Paulistano, 20 August 1955; Marcos Reys' 'Xéque à Rainha' with Mariza Martins, Francisco Negrão, Yara Lins, on 3rd September 1955. 

Michel Monti's 'Um anjo caiu' with Francisco Negrão & Yara Lins broadcast on Saturday, 12 November 1955; Walter Avancini & Judy Teixeira in Eny Autran's 'Giovanni' in 1956.

26 August 1955 (ad on 'Correio Paulistano') - Jack London's 'O final do conto' (The end of the story) with Francisco Negrão, Cacilda Lanuza; 22nd October 1955, Saturday at 9:30 pm Italian playwright's 'Delito' (Delitto all'isola delle capre) with Francisco Negrão, Ruth Schelske & Cacilda Lanuza, produced by Alvaro Moya.

3rd December 1955, Saturday, Correio Paulistano - José Castelar's 'À procura de Silvia' with Yara Lins, Odayr Marzano, Edson França; Revista do Rádio no. 493 (1959) reviews Vinícius de Moraes' 'Orfeu da Conceição', adapted for TV by Fernanda Conde with Edson França as Orfeu, Cacilda Lanuza as Clio, Chocolate as Apolo & Maximira Figueiredo as the murdered victim of Aristeu.

24 September 1955 - Alvaro Moya's adaptation of Emily Brontë's 'Wuthering Heights' (O morro dos ventos uivantes) starring Francisco Negrão, Eloísa Mafalda, Odayr Marzano & others; 27 October 1959 - Correio Paulistano - Procópio Ferreira's own play 'Desejo Satisfeito' is beamed on Tuesday at 9:40 pm.

Garcia Lorca's 'Bodas de sangre' shown on 6 June 1956, at 9:30 pm. 

13 October 1956 - Jorge Amado's 'Terras do Sem Fim', adapted by David Conde, with Walter Ribeiro dos Santos, Yara Lins, Edson França, Cacilda Lanuza, Lucy Meireles etc. 

Eloísa Mafalda & Francisco Negrão in Eny Autran's 'Uma dama solitária' in 1956; Yara Lins & Francisco Negrão in 'Vitória', adapted by Alvaro Moya & Claudio Petraglia (1957).

1st June 1957 - 'Rosa de Esperança' (Mrs Miniver) with Cacilda Lanuza; 26 August 1958 (A Gazeta Esportiva) 'Um filho para Sua Alteza' with Walter Forster, Hebe Camargo, Wilma Bentivegna etc.

8 June 1957 - 'Rope', retitled 'Rope's End' for its American release, is a 1929 English play by Patrick Hamilton. It was said to be inspired by the real-life murder of 14-year-old Bobby Franks in 1924 by University of Chicago students Nathan Leopold and Richard Loeb. In 1948, it was made into a film in Hollywood directed by Alfred Hitchcock; Jacy Campos presents 'A Severa' at Camera Um at 10:00 pm (1958). 

Hebe Camargo in the musical comedy 'Um filho para Sua Alteza'. 

Elizabeth Darcy nee Natália Peres de Souza (*2nd December 1912 +10 January 2010) receives instructions from TV director Antônio Seabra, Radiolândia 1956; 

Borges de Barros is picked as best TV actor by Radiolândia in 1956 for his portrayal as a deranged henchman in Jorge Amado's 'Terras do sem fim' shown on Saturday, 13 October 1956. 

Murilo Amorim Corrêa in 'Doidinha', Radiolândia 1956.

Waldyr Guedes & Ruth Schelske in José Castellar's teledrama 'O álibi', in Radiolândia, 1956.

Lourdes Rocha, Gervásio Marques & Ruth Schelske in 'Vestido de Noiva', in 1956.

Ruth Schelske weds Alfredo Cini on 16 April 1958. They met at TV Paulista where she was an actress and he a cameraman. Revista do Rádio no. 454; Miss Schelske reads a script in 1957.

Ruth Schelske marries Alfredo Cini in 1958, Radiolândia.

Ruth Schelske, actress & Alfredo Cini, cameraman.

Linda Russo (garôta-propaganda) & Ruth Schelske next to a Channell 5 camera.

Ruth Schelske in 1951; 2nd August 1958 - Mark Twain's 'Loucuras de um milionário' (The million pound note) adapted by Claudio Petraglia with Rogério Márcico, Ruth Schelske & Moura Barbosa. 

9 August 1957 - David Conde plays the Russian monk in 'Eu matei Rasputin' (I killed Rasputin) beamed on Saturday at 9:30 pm. 'Gazeta Esportiva' shows a photo of Fernanda Margareth, Eloísa Mafalda, David Conde as Rasputin and Regina Macedo. The play was directed by Alvaro Moya with sets designed by Leonidas Karso.

3rd May 1958 at 9:30, Lourdes Mayer in 'O estrangulador' (The strangler) with Waldyr Guedes, Rogério Marcico, Lucy Meireles ('Folha da Manhã'); 

6 September 1958, Saturday, at 9:30 pm - Folha da Manhã - Heloísa Castelar's 'Horas de Desespero' with Waldyr Guedes, Eloísa Mafalda, Ruth Schelske, Edson França, Rogério Marcico.

24 May 1958 (ad on 'Folha da Manhã') 'Os sinos de Santa Maria' (The bells of Saint Mary's) with Cacilda Lanuza playing the role made famous by Ingrid Bergman and Waldir Guedes doing Bing Crosby.

Gervásio Marques was at his peak when he played Oscar Wilde's most extraordinary character in 'The portrait of Dorian Gray' in 1958. 

10 October 1958 - King Vidor's 1948's film 'Gilda' is adapted to TV by Heloísa Castellar & Claudio Petraglia with Yara Lins playing the main role and Edson França as done by Glenn Ford; 'As mulheres' with Yara Salles, Mary Gonçalves & Cacilda Lanuza (1958).

6 December 1958 (Folha da Manhã) author Mario Donato tells the life of President Campos Salles on 'Construtores de São Paulo' with Daniel Guimarães.

2nd, 3rd & 4 April 1958 - Osmano Cardoso rehearsed TV Paulista's actors for Eduardo Garrido's 'O mártir do Gólgota' with Odayr Marzano playing Jesus and Lourdes Rocha as Mary Magdalene. The play was shown 7 times at Circo Piolin at Largo do Paisandú.

20 September 1958 - 'Sindicato de ladrões' based on Bud Schulbert's 'On the waterfront' with Edson França, Cacilda Lanuza, Borges de Barros, Rogério Márcico.

30 April 1959 (Ultima Hora) Anita Greis translates 'The solid gold Cadillac' (O Cadillac de ouro) for Teledrama; Radiolandia no. 269.

14 March 1959 - Dashiel Hammet's 'A chave de vidro' (The glass key) with Edson França, Rogerio Marcico, Yara Lins, Wilma Bentivegna etc.; 17 May 1959 - Euripedes' 'Medéia' with Luiz Tito, Ida Gomes, Sergio Malta, Riva Blanche; TV direction by Brancato Jr. (Correio Paulistano).

3rd May 1959 - Jacy Campos, originally from Rio presents 'Catalepsia' at his Camera Um on Sunday at 10:00 pm; starring Lourdes Mayer & Edmundo Lopes; directed by Brancato Jr.; 10 May 1959 - 'A tempestade na Rua 32' presented on the next Sunday night with Riva Blanche, Roberto Duval, singer Agostinho do Santos; presented by Jacy Campos. 

10 August 1958 (Folha da Manhã) - Jacy Campos presents Anilza Leoni in 'A História de Teresa' with Alberto Perez & Lourdes Mayer; on the right Radiolandia; 27 August 1960, with Anilza Leoni & Jacy Campos in his 'Câmera Um' show. 

Walter Avancini as the Invincible Vigilante in 'Clímaco César's 'O Justiceiro Invencível' on Channel 5 os Tues, Thurs & Saturdays (1961); on the right is Waldyr Guedes in Andreiev's 'O homem que levava bofetadas' on Grande Teatro OVC (1961).

'A que renasceu' - 1961 - from left to right (standing) Cacilda Lanuza, Mario Brasini & Lucy Meireles; (sitting) Maximira Figueiredo, Osmano Cardoso & Edmundo Lopes. Setting by Campello Netto. 

'Catarina II' with Eloísa Mafalda & Renato Pereira beamed in 1962.

'Folha de São Paulo', 12 April 1964, Sunday - Twelve days after the military putsch toppled President João Goulart government - that would spell the end of TV Paulista in a matter of no more than a year. The military that plotted against the elected government hailed from a section of the Brazilian Army that opposed President Getúlio Vargas who had been instrumental in the O.V.C. (Organização Victor Costa) acquisition of TV Paulista. Mr Victor Costa made his career at Rio de Janeiro's Radio Nacional which belonged to the Federal Goverment - being originally purchased by Vargas in 1936. President Goulart had been Mr Vargas's Labour Minister and was hated by the right wing which eventually promoted the coup against Goulart and his popular government. 

We don't really know what the word 'novo' (new) means in this ad. Apparently, so far it was 'business as usual'... but TV Paulista was in its last months. As soon as the new military government took over they gave a concession to 'O Globo', a right-wing Rio de Janeiro newspaper to establish its own TV network that eventually took over TV Paulista, a few more years it destroyed TV Excelsior and became the the major TV station in the country for 50 years. 

A very young Denis Carvalho (* 27 September 1947) was only 16 when he played one of the youth roles in TV Paulista's last novela 'Eu amo esse homem', in 1964. Marcia Cardeal (1948-2020) played his young love interest. Nydia Licia was the star of the soapie. 

Nota Bene:  most of photographic material on this page was taken from Facebook's "TV Paulista, Canal 5 (1952-1965)". We'd like to thank administrator Elizabeth Snt Oliveira for her expertise in the field.