16 April 1954, Good Friday (Correio Paulistano) Ruggero Jacobbi's 'Judas' based on a poem by Alberto Perrini with Paulo Goulart as the despicable traitor, Nicette Bruno as Maria Magdalena and Walmor Chagas as the Corypheus.
O Teatro de Mistério presents Loris Rangel's 'Os vorazes' with Dinah Mezzomo & Sergio Brito in 1954; Loris Rangel's 'O crime do Palacete Isabel' is beamed on Sunday, 4 July 1954, with Dinah Mezzomo, Sérgio Brito, Augusto Machado de Campos (Correio Paulistano).
Madalena Nicol & Carlos Cotrin in 'Tormenta' (Jornal das Moças, 1954).
Jean Jacques Bernard's 1920's 'O fogo mal avivado',(Le Feu qui Reprend Mal) (The fire that does not start), directed by Antunes Filho with Sergio Brito, Wanda Kosmo, Sidneia Rossi & Eugenio Kusnet; at 9:00 pm on TV Paulista (1954).
Nino Oxilia & Sandro Camasio's 'Adeus, mocidade', with Sergio Brito, Célia Helena, Fabio Sabag at 'Teatro da Semana' (1954); José Castelar's 'O Corcunda' with Walter Avancini in the title-role, directed by Olga Navarro & Elio Tozzi on 11 August 1955.
Aldo Benetti's 'Um ramo de rosas' produced by Eny Autran with Eloísa Mafalda & Ronald Goliaswho was both a regular actor as well as a comedian. 'Correio Paulistano, 20 August 1955; Marcos Reys' 'Xéque à Rainha' with Mariza Martins, Francisco Negrão, Yara Lins, on 3rd September 1955.
5 November 1955 - 'Um telefonema na madrugada' produced by José Castellar; directed by Olga Navarro; with Cacilda Lanuza, Walter Avancini, Lourdes Rocha, Lucy Meirelles;
Michel Monti's 'Um anjo caiu' with Francisco Negrão & Yara Lins broadcast on Saturday, 12 November 1955; Walter Avancini & Judy Teixeira in Eny Autran's 'Giovanni' in 1956.
19 November 1955 - Marcos Rey's 'O pássaro na gaiola' with Eloísa Mafalda & Odayr Marzano.
26 August 1955 (ad on 'Correio Paulistano') - Jack London's 'O final do conto' (The end of the story) with Francisco Negrão, Cacilda Lanuza; 18 October 1955: José Castellar's 'Uma Ressurreição' with Francisco Negrão, Ruth Schelske, Renato Consorte; directed by Elio Tozzi.
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24 September 1955 - Alvaro Moya's adaptation of Emily Brontë's 'Wuthering Heights' (O morro dos ventos uivantes) starring Francisco Negrão, Eloísa Mafalda, Odayr Marzano & others; 22nd October 1955, Saturday at 9:30 pm Italian playwright's 'Delito' (Delitto all'isola delle capre) with Francisco Negrão, Ruth Schelske & Cacilda Lanuza, produced by Alvaro Moya.
15 October 1955 - Marcos Rey's 'Ter ou não ter' (Have or have not) with Lourdes Rocha, Odayr Marzano etc.
3rd December 1955, Saturday, Correio Paulistano - José Castelar's 'À procura de Silvia' with Yara Lins, Odayr Marzano, Edson França; Revista do Rádio no. 493 (1959) reviews Vinícius de Moraes' 'Orfeu da Conceição', adapted for TV by Fernanda Conde with Edson França as Orfeu, Cacilda Lanuza as Clio, Chocolate as Apolo & Maximira Figueiredo as the murdered victim of Aristeu.
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13 October 1956 - Jorge Amado's 'Terras do Sem Fim', adapted by David Conde, with Walter Ribeiro dos Santos, Yara Lins, Edson França, Cacilda Lanuza, Lucy Meireles etc.
Elizabeth Darcy nee Natália Peres de Souza (*2nd December 1912 +10 January 2010) receives instructions from TV director Antônio Seabra, Radiolândia 1956;
Borges de Barros is picked as best TV actor by Radiolândia in 1956 for his portrayal as a deranged henchman in Jorge Amado's 'Terras do sem fim' shown on Saturday, 13 October 1956.
Waldyr Guedes & Ruth Schelske in José Castellar's teledrama 'O álibi', in Radiolândia, 1956.
Eloísa Mafalda & Francisco Negrão in Eny Autran's 'Uma dama solitária' in 1956; Yara Lins & Francisco Negrão in 'Vitória', adapted by Alvaro Moya & Claudio Petraglia (1957).
22nd March 1958 - Lourdes Rocha & Nelson Morrison in 'Abaixo o divórcio' based on a 1954 Hollywood film written by George Axelrod called 'Phffft', starred by Judy Hollyday, Jack Lemmon, Kim Novak & Jack Carson.
1st June 1957 - 'Rosa de Esperança' (Mrs Miniver) with Cacilda Lanuza; 26 August 1958 (A Gazeta Esportiva) 'Um filho para Sua Alteza' with Walter Forster, Hebe Camargo, Wilma Bentivegna etc.
4 June 1957 (Gazeta Esportiva) Teledrama shows 'M' (O matador) based on the 1931 German film 'M', directed by Franz Lang. Based on a real story which happened in Dusseldorf not long before.
8 June 1957 - 'Rope', retitled 'Rope's End' for its American release, is a 1929 English play by Patrick Hamilton. It was said to be inspired by the real-life murder of 14-year-old Bobby Franks in 1924 by University of Chicago students Nathan Leopold and Richard Loeb. In 1948, it was made into a film in Hollywood directed by Alfred Hitchcock; Jacy Campos presents 'A Severa' at Camera Um at 10:00 pm (1958).
Hebe Camargo in the musical comedy 'Um filho para Sua Alteza'.
9 August 1957 - José Castellar's 'Eu matei Rasputin' with Edson França playing the infamous holy man, celebrates Teledrama's 2nd Anniversary.
9 August 1957 - David Conde plays the Russian monk in 'Eu matei Rasputin' (I killed Rasputin) beamed on Saturday at 9:30 pm. 'Gazeta Esportiva' shows a photo of Fernanda Margareth, Eloísa Mafalda, David Conde as Rasputin and Regina Macedo. The play was directed by Alvaro Moya with sets designed by Leonidas Karso.
24 August 1957 - Actress-comedienne Raquel Martins plays Serafina della Rosa in Tennessee Williams' 'Rose Tattoo' (A Rosa tatuada) with Edson França as Alvaro Mangiacavallo.
17 August 1957 - Lourdes Rocha, Gervásio Marques & Ruth Schelske in Nelson Rodrigues' 'Vestido de Noiva';
Ruth Schelske in 1951; 2nd August 1958 - Mark Twain's 'Loucuras de um milionário' (The million pound note) adapted by Claudio Petraglia with Rogério Márcico, Ruth Schelske & Moura Barbosa.
21st March 1958 - Maximira Figueiredo & Odayr Marzano star in Roberto Monteiro's 'A bala de ouro' (The golden bullit) at Teledrama.
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Ruth Schelske weds Alfredo Cini on 16 April 1958. They met at TV Paulista where she was an actress and he a cameraman. Revista do Rádio no. 454; Miss Schelske reads a script in 1957.
Ruth Schelske marries Alfredo Cini in 1958, Radiolândia.
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Linda Russo (garôta-propaganda) & Ruth Schelske next to a Channell 5 camera.
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17 May 1958 - Luiz Tito stars in 'Viagem a um pequeno planeta' with Rogerio Marcico, Waldyr Guedes, Eloísa Mafalda,Luiz Pini, Osmano Cardoso, Maximira Figueiredo, Regis Cardoso & Carlos Selva on Saturday at Teledrama 3 Leões.
3rd May 1958 at 9:30, Lourdes Mayer in 'O estrangulador' (The strangler) with Waldyr Guedes, Rogério Marcico, Lucy Meireles ('Folha da Manhã'); 6 September 1958, Saturday, at 9:30 pm - Folha da Manhã - Heloísa Castelar's 'Horas de Desespero' with Waldyr Guedes, Eloísa Mafalda, Ruth Schelske, Edson França, Rogério Marcico..jpg)
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24 May 1958 (ad on 'Folha da Manhã') 'Os sinos de Santa Maria' (The bells of Saint Mary's) with Cacilda Lanuza playing the role made famous by Ingrid Bergman and Waldir Guedes doing Bing Crosby.
16 August 1958 (Folha da Manhã) Teledrama Três Leões on its 3rd Anniversary presents Leonardo de Castro & Roberto Monteiro's 'Vôo 614' with Odayr Marzano, Rogério Márcico, Eloísa Mafalda & the girl-singer Gessy Soares de Lima in her first actingo role.
23rd August 1958 (Folha da Manhã) - Billy Rose's 'O grande engano' with Raquel Martins, Luiz Pini, Maria Helena, Branca Ribeiro.
27 September 1958 (Folha da Manhã) - Roberto Monteiro's 'Solidão na Casa 2', with Osmano Cardoso, Yara Lins, Medeiros Filho, Lucy Rangel,Percival Ferreira, Isaura Marques, Mara Gonçalves & Nelson Bueno; on Teledrama 3 Leões;
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10 October 1958 - King Vidor's 1948's film 'Gilda' is adapted to TV by Heloísa Castellar & Claudio Petraglia with Yara Lins playing the main role and Edson França as done by Glenn Ford; 'As mulheres' with Yara Salles, Mary Gonçalves & Cacilda Lanuza (1958).
8 November 1958 - 'A pérola', based on John Steinbeck's 1947 novella 'The pearl', adapted by Leonardo de Castro, with Edson França & Cacilda Lanuza.
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6 December 1958 (Folha da Manhã) author Mario Donato tells the life of President Campos Salles on 'Construtores de São Paulo' with Daniel Guimarães.
2nd, 3rd & 4 April 1958 - Osmano Cardoso rehearsed TV Paulista's actors for Eduardo Garrido's 'O mártir do Gólgota' with Odayr Marzano playing Jesus and Lourdes Rocha as Mary Magdalene. The play was shown 7 times at Circo Piolin at Largo do Paisandú.
20 September 1958 - 'Sindicato de ladrões' based on Bud Schulbert's 'On the waterfront' with Edson França, Cacilda Lanuza, Borges de Barros, Rogério Márcico.
30 April 1959 (Ultima Hora) Anita Greis translates 'The solid gold Cadillac' (O Cadillac de ouro) for Teledrama; Radiolandia no. 269.
3rd May 1959 - Jacy Campos, originally from Rio presents 'Catalepsia' at his Camera Um on Sunday at 10:00 pm; starring Lourdes Mayer & Edmundo Lopes; directed by Brancato Jr.; 10 May 1959 - 'A tempestade na Rua 32' presented on the next Sunday night with Riva Blanche, Roberto Duval, singer Agostinho do Santos; presented by Jacy Campos.
10 August 1958 (Folha da Manhã) - Jacy Campos presents Anilza Leoni in 'A História de Teresa' with Alberto Perez & Lourdes Mayer; on the right Radiolandia; 27 August 1960, with Anilza Leoni & Jacy Campos in his 'Câmera Um' show.
21st September 1958 - Jacy Campos presents João Martins' 'A noite do agiota' with Lourdes Mayer, Renato Restier etc.; 20 February 1959 - Mario Donato's 'Vida do poeta Alvares de Azevedo' in the series 'Construtores de São Paulo' with Walter Avancini; narrated by Walter Forster.
27 October 1959 - Correio Paulistano - Procópio Ferreira's own play 'Desejo Satisfeito' is beamed on Tuesday at 9:40 pm.
Walter Avancini as the Invincible Vigilante in 'Clímaco César's 'O Justiceiro Invencível' on Channel 5 os Tues, Thurs & Saturdays (1961); on the right is Waldyr Guedes in Andreiev's 'O homem que levava bofetadas' on Grande Teatro OVC (1961).
'A que renasceu' - 1961 - from left to right (standing) Cacilda Lanuza, Mario Brasini & Lucy Meireles; (sitting) Maximira Figueiredo, Osmano Cardoso & Edmundo Lopes. Setting by Campello Netto.
'Folha de São Paulo', 12 April 1964, Sunday - Twelve days after the military putsch toppled President João Goulart government - that would spell the end of TV Paulista in a matter of no more than a year. The military that plotted against the elected government hailed from a section of the Brazilian Army that opposed President Getúlio Vargas who had been instrumental in the O.V.C. (Organização Victor Costa) acquisition of TV Paulista. Mr Victor Costa made his career at Rio de Janeiro's Radio Nacional which belonged to the Federal Goverment - being originally purchased by Vargas in 1936. President Goulart had been Mr Vargas's Labour Minister and was hated by the right wing which eventually promoted the coup against Goulart and his popular government.
We don't really know what the word 'novo' (new) means in this ad. Apparently, so far it was 'business as usual'... but TV Paulista was in its last months. As soon as the new military government took over they gave a concession to 'O Globo', a right-wing Rio de Janeiro newspaper to establish its own TV network that eventually took over TV Paulista, a few more years it destroyed TV Excelsior and became the the major TV station in the country for 50 years.
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A very young Denis Carvalho (* 27 September 1947) was only 16 when he played one of the youth roles in TV Paulista's last novela 'Eu amo esse homem', in 1964. Marcia Cardeal (1948-2020) played his young love interest. Nydia Licia was the star of the soapie.
Nota Bene: most photographic material on this page was taken from Facebook's "TV Paulista, Canal 5 (1952-1965)". We'd like to thank administrator Elizabeth Snt Oliveira for her expertise in the field.
